DaimlerChrysler AG’s Mercedes-Benz luxury division is commencing a completely new integrated advertising campaign for that company’s all-new Mercedes-Benz C-Class entry-level luxury sedan. The brand new Mercedes-Benz C-Class will unveil in market while using “C-on your own” slogan. Furthermore, Mercedes may also conduct other marketing campaigns to advertise and offer the sales from the C-Class including digital media, TV spots, print ads, along with other communication activities. Mercedes may also expand the promotion from the C-Class by together with a Virtual Mercedes-Benz C-Class model within the Second Existence online virtual world.
“Our objective with this campaign would be to motivate people to experience on their own the highest driving culture provided by the brand new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, V . P . of brand name Communications for Mercedes-Benz Passenger Cars.
“All communication measures for that C-Class are thus aimed toward direct connection with our customers and potential customers. Together with our attempted advertising methods, we may also be focusing strongly on many forms of direct communication for that C-Class, to become implemented at exclusive driving occasions. These measures is going to be supported with a C-Class Mobile Marketing Special, an exhibition within Second Existence and interactive films on the web — innovative platforms that will us to achieve existing and prospective customers in our brand inside a targeted manner.”
The brand new Mercedes-Benz C-Class advertising campaign isn’t exclusive for that German market. Mercedes Car Group is refining the “C-on your own” campaign to really make it adapt within the needs from the worldwide market. Early this April, Mercedes will begin launching the advertisement campaigns in high circulation publications for example magazines and newspapers. Mercedes may also target cable channels and television stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current F1 world champion Fernando Alonso.
Mercedes may also conquer the internet internet market using the launch from the exciting multimedia Mercedes-Benz C-Class configurator, interactive online films, and video podcast.
The interactive Mercedes-Benz C-Class configurator enables the people to see the specs featuring from the sedan and make their very own package for that vehicle based on their personality. Visitors can choose the preferred available exterior and interior accessories and parts, technical parts like Mercedes engine types or Mercedes control arm, in addition to body colors and interior trims for that C-Class. Meanwhile, the internet community have a opportunity to participate Mercedes’ several interactive films. These films show people who describe the key details, capacity, and gratifaction from the new Mercedes-Benz C-Class sedan when they have a ride using the vehicle. Lastly, consumers can download the recording podcast from Mercedes-Benz in four episodes that showcase the event procedure for the Mercedes-Benz C-Class.
Using these various marketing campaigns for that Mercedes-Benz C-Class model, the German automaker aims to “convince customers all over the world of the benefits of the versatile product concept behind the brand new Mercedes-Benz C-Class sedan, including two distinct front-finish designs and outstanding comfort, agility and safety.”